Bibliografia

• Kotler, Philip & Keller, Kevin Lane. Dirección de Marketing. Pearson.
• Armstrong, Gary & Kotler, Philip. Fundamentos de Marketing. Pearson.
• Porter, Michael. Estrategia competitiva. CECSA.
• Stanton, William J. Fundamentos de Marketing. McGraw-Hill.
• Kotler, Philip. Marketing 4.0. Wiley.